Accelerating Growth with Account-Based Strategies session
4-5 PM CET – Winning by Design

Companies are gaining a competitive advantage through an account-based approach by focusing on accounts most likely to be their next best customer. By targeting organizations that are a good fit for your solution, GTM teams are gaining efficiencies in market creation and resources, versus traditional volume-based demand gen approaches. In this session, Winning by Design will take an interactive walk through how an account-based strategy drives growth by aligning GTM teams to focus on winning and growing key accounts.

During this session you’ll learn:

The advantages of an account-based strategy
How to uncover your ideal customer profile
How to win at account-based prospecting
Targeted play strategies that build pipeline

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