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Jelle Visser – Standing still is a Waste of Time

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Worked Hard, Pursued Adventure

Jelle Visser, from a small village in northern Netherlands, felt a desire for adventure as he grew older. At 18, he moved to Amsterdam, seeking new experiences. His childhood, marked by hard work, taught him perseverance, which he applied to various jobs, from farm work to DJing. This entrepreneurial spirit drove him to seek out new opportunities, eventually leading him to Amsterdam and later to his role as CEO at ValueBlue. Jelle’s journey highlights how determination and a willingness to embrace challenges can lead to success.

Entrepreneurial Experience Sparked Passion for Business

Jelle Visser’s passion for business ignited during his studies when he and classmates launched Snel Verzorgd, a company offering care products in a subscription box for students. This venture, although not immediately profitable, laid the foundation for his future success. His entrepreneurial spirit continued to grow, eventually leading him to become CEO at ValueBlue. Jelle’s journey underscores how early business experiences can spark a lasting passion for entrepreneurship.

Transitioning from CCO to CEO

Jelle’s move from Chief Commercial Officer to CEO at ValueBlue marked a significant career milestone. As CCO, he gained valuable experience in marketing, sales, and customer success, which prepared him for the broader responsibilities of a CEO. This transition required careful planning and a shift in mindset, focusing on strategic vision and overall leadership. Jelle’s story illustrates the importance of seizing opportunities for growth within an organization.

Family, Work, Balance, Communication, Prioritize

Balancing work and family life is a central theme in Jelle’s story. Working with his father at ValueBlue and managing a family with a girlfriend and two kids, Jelle had to navigate the challenges of blending personal and professional life. Open communication, effective prioritization, and setting boundaries were crucial in maintaining harmony. Jelle’s experience highlights the importance of finding balance and prioritizing what matters most in life.

Zoom Out to Gain Perspective

Jelle emphasizes the importance of zooming out to gain perspective when facing challenges. This approach helps to see the bigger picture, reduce stress, and foster resilience. By stepping back, Jelle was able to approach problems with a clearer mind, understanding that setbacks are temporary and surmountable. His advice serves as a reminder to stay grounded and maintain a positive outlook.

Seek Support from Trusted Individuals

Jelle’s story highlights the value of seeking support from trusted individuals, like his partner and father, during challenging times. Sharing concerns with someone outside the business can provide fresh perspectives and emotional support, helping to navigate obstacles and maintain a healthy work-life balance. Cultivating a strong support network is essential for personal and professional success.

Purpose-Driven, Customer Success Oriented

Jelle advocates for a purpose-driven approach in business, focusing on customer success rather than just financial metrics. At ValueBlue, this involves aligning company goals with delivering value to customers, which naturally drives growth. The company’s commitment to giving back to charity also fosters a sense of purpose among employees. This holistic approach leads to innovation, growth, and long-term success.

Passion and Proactiveness Lead Success

Passion and proactiveness are key drivers of success, according to Jelle. Being genuinely interested in your work and taking ownership of your responsibilities can set you apart in any field. A proactive mindset, combined with a strong belief in your mission, leads to innovation and long-term achievements. Jelle’s journey demonstrates how these qualities contribute to a fulfilling and successful career.

Transform Projects for Success

Transformation projects are crucial for staying competitive, but many fail to meet expectations due to poor planning and execution. Jelle discusses the importance of improving these processes to achieve goals and make a positive societal impact. ValueBlue’s global expansion reflects its commitment to helping organizations successfully manage transformation projects. Jelle’s insights underscore the need for passion, proactiveness, and excellence in driving project success.

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