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Performance Marketing Specialist – Netherlands / Denmark – Amsterdam

Company
A Danish FinTech company provides banking and accounting services for small businesses in Europe and North America. Their cloud-based software supports business banking, SME financing, and connects businesses with accountants.

They help entrepreneurs find bookkeepers and accountants for free and offer a marketing platform for financial experts. Key statistics:

  • 300,000+ users
  • 182,000+ customers worldwide
  • 200+ employees
  • Operating in 10 countries
  • EBITDA Run Rate over $10 million
  • Annual revenue over $30 million
  • Serving a Total Addressable Market (TAM) of $32 billion

Role
As the new Performance Marketing Manager, you will drive growth and visibility across Denmark, Sweden, Norway, the Netherlands, Germany, and the US. Your key responsibilities include managing and optimising paid campaigns on platforms like Facebook Ads, Google Ads, Bing, LinkedIn, and Twitter. You’ll oversee budget allocation, refine ad copies and landing pages to enhance conversion rates and conduct performance analyses using KPIs. Collaboration with internal teams and external agencies will be essential for project management and exploring new growth opportunities.

In this role, you will manage strategic campaigns to drive market lead generation and brand awareness. Your tasks include meticulous budget management, continuous marketing automation optimisation, and detailed performance analysis to ensure ongoing improvements.

Requirements

  • 3+ years of experience in performance marketing in the B2B SaaS market
  • Proven track record of working with Google ads and creating/owning campaigns
  • Expert in paid social campaigns and payment per click (PPC)
  • Experience with managing an annual marketing budget of approx. €1 million
  • The ability to speak French as well as English, Dutch, German, or Danish is a plus
  • Familiarity with the finance, accounting and banking spaces
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