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Senior Content Marketing Manager – FinTech/InsurTech – Amsterdam

Company:
This digital insurance provider offers transparent, fast, and flexible solutions for European self-employed individuals and entrepreneurs. Founded by an entrepreneur who experienced a financial loss due to a traditional insurer's technicality, the company aims to disrupt the insurance industry with reliable, customer-friendly services.

Using a 100% digital platform, the company simplifies the insurance process, eliminating paperwork and lengthy contracts. With clear terms, competitive pricing, and tailored products, it serves thousands of customers and supports the growing number of self-employed professionals in Europe.

Role:
As the Senior Marketing Manager, you will lead the consumer-facing content strategy and execution. Collaborating closely with the product manager, copywriter, and marketing specialists, you will create and implement marketing plans, test and deploy new communication angles and channels, and ensure a cohesive brand narrative across all platforms.

In this position, you will generate and proofread engaging content for freelancers and small entrepreneurs, covering a wide range of topics from insurance to business setup advice. You will have the opportunity to own the entire customer journey, optimise marketing channels, support new campaigns, and produce various types of content. This role is a unique blend of hands-on content creation, strategic planning, and effective delegation, offering a diverse and challenging set of responsibilities.

Qualifications:

  • 6+ years of experience in a similar role, preferably in insurance or fintech.
  • Native Dutch speaker.
  • Skilled in creating and executing content marketing plans.
  • Creative thinker with strong communication and storytelling abilities.
  • Excellent at prioritising tasks with a focus on high-impact activities.
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