The Challenge
Lukas Blasberg, CEO of Lumiform, needed what he describes as a “really, really steep ideal candidate profile.” As the leading provider of mobile form automation serving over 27,000 frontline workers monthly, Lumiform needed a very specific type of leader: a “hands-on” Head of Sales who could both sell and transform their entire go-to-market approach.
This wasn’t just any sales hire. They needed someone who could:
- Reshape their GTM playbook from the ground up
- Redesign their outbound strategy for scalable growth
- Coach and develop the existing team while closing deals themselves
We knew exactly what we were looking for, but it was very tough to find this kind of person because it’s not something that you find on LinkedIn,” explains Lukas. “You need a partner in recruiting who knows exactly what you’re looking for.
Lukas Blasberg, CEO of Lumiform
On top of that, they needed to hire “as fast as possible” to support their growing business. But after working with 6 different recruitment agencies, none could deliver this rare combination of strategic thinking and hands-on execution.
The Solution
When Lukas spoke with Nobel Recruitment, the difference was immediate. Unlike the 6 agencies before them, Nobel understood that Lumiform needed a true game-changer – not just another Head of Sales, but a transformational leader who could reshape their entire commercial approach.
Nobel stood out because the communication was super straight, super clear, and I had a good feeling right from the beginning. The focus on SaaS was exactly what we needed.
Lukas Blasberg, CEO of Lumiform
The Nobel team was confident they could deliver – because they’d already been building relationships with exactly this type of rare, hands-on commercial leader.
Nobel’s approach was methodical and guided:
- Clear ICP Definition: Detailed discussions about the ideal candidate profile and expectations on both sides
- Expert Recruiter Assignment: A dedicated recruiter who was “very convinced that he would find the right candidate”
- Quality Over Quantity: 6 carefully selected profiles delivered within a week, not random CV spam
- Guided Experience: Comprehensive written communication about each profile’s strengths and thorough call preparations
“I felt very guided through the whole process from beginning to end,” notes Lukas.
The Results
The quality of the profiles were impressive, even though the search criteria were not really easy.
Lukas Blasberg, CEO of Lumiform
After failed attempts by other agencies, Nobel delivered in just 14 days with a perfect hire – a hands-on Head of Sales who could immediately impact both revenue and strategy.
- Quality That Matters: “The quality of the profiles was super nice, even though the search criteria were not really easy. I see quantity everywhere, and quantity doesn’t mean quality – in this case, it was quality.”
- Strategic Partnership: The experience was so strong that Lumiform plans to work exclusively with Nobel for future hires.
- Confidence in Delivery: “You guys were super convinced that you needed to be the only one, and you really delivered it.”
